Executive Panel Discussion: The highlight event @ TOURMAN 2021

“Restarting the global tourism industry: Strategies for the day after”

Panelists include leaders and executive decision-makers from global stakeholders and organisations in tourism, travel and hospitality. The discussion will focus on exploring innovative strategies for restarting the global tourism industry, after the covid-19 pandemic.

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Panel Moderators:

Dimitrios Buhalis, Strategic Management and Marketing expert with specialisation in ICT, Smart Environments and Interactive Marketing. Professor, Bournemouth University, United Kingdom

Evangelos Christou, Tourism Marketing expert with specialisation in Heritage Tourism and e-Marketing. Professor and Dean, International Hellenic University, Greece

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Panel Topics:

Session A: “The Global Policy Makers”

Session B: “Analysts and Futurists”

Panelists:

  • Chris Tarry, Principal at CTAIRA – Global Aviation Trends    
  • Alessandra Priante, Regional Director for Europe, UNWTO (United Nations World Tourism Organisation)    
  • Dr Mario Hardy, Chief Executive Officer, PATA (Pacific Asia Travel Association)
  • Liu Shijun, Secretary General WTA (World Tourism Alliance)
  • Eduardo Santander, Executive Director & CEO, ETC (European Travel Commission) 
  • Sofia Zacharaki, Deputy Minister of Tourism of Greece (tbc)
  • Steve Hood, Senior Vice President of Research, STR (Smith Travel Research)    
  • Luca Romozzi, Senior Director, Sojern Digital Marketing
  • Alexander Goransson, Lead Analyst Tourism, Euromonitor
  • Lee Choon Loong, President/CEO, DISCOVERYMICE, and Chairman of Asia Pacific Ecotourism Society 

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